Track every cash flow
See every dollar in and out across accounts in one place — no spreadsheet archaeology, no surprises at month-end.
Now in early access — pre-launch
You should know where the money is going.
CX Cash tracks all your cash flows and helps founders and investors ensure every dollar is invested in high-ROI activities. Get early access.
Modern, data-driven finance for founders
Achieving start-up financial success requires modern, data-driven practices. Cash Contextualization lets founders and investors base decisions on data — not guesswork.
Contextualize spending
Cash Contextualization maps each outflow to the activity behind it, so you always know what your money is actually buying.
Find your high-ROI moves
Surface the activities returning the most per dollar and double down with data instead of gut feel.
How it works
- 01
Connect your accounts
Securely link the accounts where your cash actually lives. CX Cash pulls inflows and outflows automatically.
- 02
Add context
Tag spend by activity, project, or bet. The model learns your structure and starts categorizing for you.
- 03
Decide with data
Watch ROI by activity in real time and reallocate toward what works — the modern, data-driven way to run treasury.
Frequently asked questions
What is CX Cash?
CX Cash ("Cash Contextualization") is a cash budgeting and analytics platform that tracks all your cash flows and helps founders and investors ensure their money is invested in high-ROI activities.
Who is it for?
Startup founders and investors who want modern, data-driven financial practices instead of static spreadsheets — anyone who needs to know exactly where the money is going.
Is it available yet?
CX Cash is pre-launch. Join the waitlist to get notified the moment we launch and to receive early access.
How much does it cost?
Pricing will be announced at launch. Waitlist members get early access and the best launch terms.
From the blog
Practical guides on treasury, cash flow, FP&A, SaaS metrics and fundraising — for founders, CFOs, and the investors who back them.
Budgeting, Spend & Working Capital
How to Build a Startup Budget That You'll Actually Use
Learn how to build a startup budget step by step. The point isn't to predict the future. It's to force the spending decisions you keep avoiding.
Budgeting, Spend & Working Capital
Zero-Based Budgeting for Startups: Why Every Dollar Should Re-Earn Its Job
Zero based budgeting for startups, explained: every line item must justify itself from a zero base each period, or it gets cut. A founder's guide.
Cash Flow Forecasting & Projections
The 13-Week Cash Flow Forecast, Explained: Why Smart Founders Stopped Forecasting Monthly
A 13 week cash flow forecast tracks weekly cash in and out over 90 days. Here is why weekly beats monthly, and how to build one.
Get notified when we launch.
Join founders and investors getting early access to CX Cash.