Track every cash flow
See every dollar in and out across accounts in one place. No spreadsheet digging, no surprises at month-end.
Now in early access, pre-launch
You should know where the money is going.
CX Cash tracks all your cash flows and helps founders and investors ensure every dollar is invested in high-ROI activities. Get early access.
Modern, data-driven finance for founders
Strong startup finance takes more than spreadsheets and instinct. Cash Contextualization lets founders and investors base decisions on data, not guesswork.
Contextualize spending
Cash Contextualization maps each outflow to the activity behind it, so you always know what your money is actually buying.
Find your high-ROI moves
Find the activities returning the most per dollar and double down on them with data, not gut feel.
How it works
- 01
Connect your accounts
Securely link the accounts where your cash actually lives. CX Cash pulls inflows and outflows automatically.
- 02
Add context
Tag spend by activity, project, or bet. The model learns your structure and starts categorizing for you.
- 03
Decide with data
Watch ROI by activity in real time and move money toward what works.
Frequently asked questions
What is CX Cash?
CX Cash ("Cash Contextualization") is a cash budgeting and analytics platform that tracks all your cash flows and helps founders and investors ensure their money is invested in high-ROI activities.
Who is it for?
Startup founders and investors who want data-driven financial practices instead of static spreadsheets. Anyone who needs to know exactly where the money is going.
Is it available yet?
CX Cash is pre-launch. Join the waitlist to get notified the moment we launch and to receive early access.
How much does it cost?
Pricing will be announced at launch. Waitlist members get early access and the best launch terms.
From the blog
Practical guides on treasury, cash flow, FP&A, SaaS metrics and fundraising, written for founders, CFOs, and the investors who back them.
For Investors & Boards
TVPI, DPI & IRR: The Survival Rations Math Every Investor Should Run
TVPI, DPI and IRR explained as survival rations math: TVPI and MOIC are sealed cans you have not opened, DPI is what you have already eaten.
Startup Fundraising, Runway & Equity
Venture debt is a tourniquet: it stops the bleed, it is not new blood
Venture debt is a tourniquet for a startup that is bleeding cash. It buys you time by stopping the bleed, but left on too long it costs you the limb. Here is when to tie it on and when to take it off.
SaaS Metrics & Unit Economics
SaaS Metrics: The Mission Control Guide to the Numbers That Decide Go or No-Go
A mission control guide to SaaS metrics: the handful of readings that decide go or no-go, and the telemetry you should stop watching.
Get notified when we launch.
Join founders and investors getting early access to CX Cash.