Benchmarks
CX Cash lines up your growth, NRR, margin and burn multiple against the p25, p50 and p75 of a stage-matched peer set, and shows the exact percentile you land at on each one.
ARR
$4.6M
NRR
118%
Stage
Series A
Cohort
42 peers
| Metric | You | p25 | p50 | p75 |
|---|---|---|---|---|
| NRR | 118% | 98% | 108% | 121% |
| YoY growth | 94% | 61% | 88% | 127% |
| Gross margin | 76% | 68% | 74% | 81% |
| CAC payback | 14 mo | 21 mo | 16 mo | 11 mo |
| Burn multiple | 1.4x | 2.3x | 1.7x | 1.1x |
NRR percentile
118% NRR ▲ top quartile
Is 94% growth good? It depends entirely on who you are next to. At seed it's middling, at Series C it's exceptional. Most founders carry a vague sense of the benchmarks from a blog post they half remember, then walk into a board meeting and get asked where they sit versus peers. Without a stage-matched comparison you're guessing, and the guess is usually too kind to your own numbers.
Growth, NRR, gross margin, CAC payback and burn multiple, each shown against the p25, p50 and p75 of your peer set. You read the whole spread, not a single 'good vs bad' line, so you know whether you're median or top quartile.
Comparisons are drawn from companies at your stage and rough ARR band, not the whole market. A Series A SaaS gets measured against other Series A SaaS, because that is the only comparison a board treats as fair.
Each number resolves to a percentile, so 118% NRR shows up as 72nd percentile for your cohort rather than just 'above average'. You see precisely how far ahead or behind you are.
The view sorts your numbers by where you sit, so the one sitting below p25 is obvious at a glance. That's the line of questioning to prepare for before the room finds it for you.
5 metrics
growth, NRR, margin, payback, burn
p25 / p50 / p75
quartiles per peer set
Stage-matched
peers, not the whole market
Link your billing and accounting. CX Cash derives ARR growth, NRR, gross margin, CAC payback and burn multiple, with nothing to map or re-key by hand.
Set your stage and ARR band. CX Cash matches you to companies in the same group and pulls the p25, p50 and p75 for each metric.
Your numbers land next to the quartiles with a percentile on each, so you know which metrics to lead with and which to have an answer ready for.
Early access
Drop your email — we'll invite you to test SaaS benchmarking with your own numbers and tell you the moment it's live. No spam.
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The core ones a board reads: year-over-year ARR growth, net revenue retention, gross margin, CAC payback and burn multiple. Each is derived from your connected data, so the figure you're comparing is your actual number, not a hand-typed estimate.
By stage and rough ARR band. A Series A company at $4M ARR is compared against other Series A companies in a similar band, not against a public company or a seed-stage one. That's what makes the quartiles a fair read instead of noise.
It's where your metric falls within the peer set. 72nd percentile on NRR means roughly 72% of comparable companies retain less net revenue than you do. It turns a vague 'above average' into a precise position.
A single average hides the spread. p25, p50 and p75 show you the gap between median and top performers, so you can tell whether beating the median still leaves you well short of the companies raising the next round most easily.
Your own metrics update as data lands, and the comparison redraws against the peer set each time, so you're never reading last quarter's position into this quarter's board meeting.
