NRR built from the cohort up
Each cohort starts at its booked ARR, then CX Cash nets churn against expansion to land net revenue retention. You see exactly which dollars left and which grew, not just the rolled-up percentage.
Retention
118% NRR, read straight off your cohorts, the moment a renewal posts
CX Cash starts from each cohort's ARR, subtracts churn, adds expansion, and lands net revenue retention with the gross number right beside it. No quarter-end spreadsheet, no hand-keyed renewals.
CX Cash
Net revenue retention
118%
Gross retention
94%
Expansion
+24%
2025 quarterly cohorts · NRR
▲ +11 pts| Cohort | Start ARR | Churn | Expansion | NRR |
|---|---|---|---|---|
| Q1 2025 | $1.20M | -$96K | +$310K | 118% |
| Q2 2025 | $1.45M | -$130K | +$278K | 110% |
| Q3 2025 | $1.61M | -$184K | +$201K | 101% |
| Q4 2025 | $1.88M | -$240K | +$166K | 96% |
NRR is the number investors trust, and most teams can only guess at it
Expansion lands in one billing report, churn in another, and renewals trickle in across the quarter. To get a real NRR figure someone exports both, lines up cohorts by hand, nets the two, and divides. It takes a day, it's stale by the time it's done, and one mistyped renewal swings the whole number. So you walk into a diligence call quoting a retention figure you can't fully stand behind.
What you can do
Gross and net, side by side
Gross retention sits right next to NRR, so the gap between them tells you in one glance how much of your growth is expansion covering for churn versus a base that's genuinely sticky.
Expansion isolated
Upsell and seat growth get split out from logo churn, so you can tell whether 110% NRR comes from a healthy base or from a handful of accounts papering over leaks.
Cohort trend over time
Compare NRR across quarterly cohorts to catch a slide early, like a newer cohort retaining worse than last year's, while you still have a quarter to act on it.
NRR + GRR
net and gross, together
By cohort
quarter over quarter
Live
updates as renewals post
Onboard in three steps
- 01
Connect your billing
Link Stripe, Chargebee or your billing system and CX Cash pulls ARR, churn and expansion per cohort automatically. Nothing to map or reconcile by hand.
- 02
Read your retention
Net revenue retention and gross retention land on the dashboard for every cohort, with the churn-and-expansion waterfall behind each number.
- 03
Spot the leak
Drill into any cohort to see whether churn or weak expansion is dragging NRR down, then take the account list into your next QBR.
Early access
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Questions
How is net revenue retention calculated? +
Take a cohort's ARR at the start of the period, subtract the ARR that churned, add the ARR gained from expansion and upsell, then divide by the starting ARR. CX Cash runs this per cohort, so 118% means the cohort is worth 18% more than it was a year ago without counting any new logos.
What's the difference between gross and net retention? +
Gross retention only counts what you kept, so it caps at 100% and tells you how leaky the bucket is. Net retention adds expansion back in and can exceed 100%. CX Cash shows both, because a wide gap means expansion is masking churn you'll want to look at.
Can I see retention by cohort instead of one blended number? +
Yes. Every quarterly cohort gets its own NRR, gross retention and churn-versus-expansion split, so you can tell whether retention is holding steady or whether your newer cohorts are slipping behind older ones.
How current is the NRR figure? +
It updates as renewals, churn and expansion post in your billing system, so the number on screen reflects what's actually happened rather than where things stood at the last month-end close.
What counts as good NRR for a SaaS company? +
Above 100% means your existing base grows on its own; best-in-class B2B SaaS often runs 110% to 130%. Below 100% means new sales have to refill the bucket every year just to stand still. CX Cash flags where each cohort falls so you can see the trend, not just one figure.