Revenue
CX Cash reads MRR straight from your billing data, tracks growth month over month, and breaks every change into new, expansion, contraction and churned so the headline number has a reason behind it.
MRR
$412K
MoM growth
+4.6%
Net new MRR
+$18.2K
MRR bridge · June
▲ +$18.2K net| Movement | MRR |
|---|---|
| New | +$22.4K |
| Expansion | +$14.1K |
| Contraction | -$6.3K |
| Churned | -$12.0K |
| Net new | +$18.2K |
Plenty of months your MRR ticks up and you call it a good month. But a 4.6% rise built on a wave of new logos that masks rising churn is a very different business from one growing on expansion. Most teams pull MRR once a month from Stripe, paste it into a sheet, and never split it, so the part that should scare you sits buried inside a number that looks fine.
MRR comes off your billing system and recomputes as subscriptions start, change and cancel. The month-over-month growth rate sits right next to it, so you are not waiting for someone to refresh a tab to see where you stand.
Every change in MRR is split into new, expansion, contraction and churned. You see what each one added or took away, so a flat month and a thrash month never look the same again.
New plus expansion minus contraction and churn rolls up into one net new figure that ties back to the bridge. No reconciling four exports by hand to check the math.
Watch MRR and net new move period over period, so a slow build in churn shows up as a line heading the wrong way instead of a shock at the quarterly review.
4 movements
new, expansion, contraction, churned
Net new
rolls up from the bridge
Live
recomputes as billing changes
Link Stripe or your billing system. CX Cash reads active subscriptions and their changes, with nothing to map or re-key each month.
MRR, MoM growth and net new land on the dashboard, and the bridge splits the change into new, expansion, contraction and churned so you can see the makeup at a glance.
Drill into whichever movement is dragging, contraction or churn, and pull the customer list behind it before it compounds into the next month.
Early access
Drop your email — we'll invite you to test MRR growth tracking with your own numbers and tell you the moment it's live. No spam.
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CX Cash sums the normalized monthly value of every active subscription from your billing data, converting annual and quarterly plans to a monthly figure so everything is on the same basis. It recomputes as plans start, upgrade, downgrade or cancel.
It splits the change in MRR between two months into four parts: new MRR from fresh customers, expansion from upgrades, contraction from downgrades, and churned MRR from cancellations. Together they explain the net new figure.
New is MRR from a customer who was not paying last month. Expansion is added MRR from a customer who was already on a plan and moved up, through a seat increase or a higher tier. Keeping them separate shows whether growth comes from acquisition or from your existing base.
Yes. Open either movement in the bridge and you get the list of accounts behind it with the MRR each one lost, so you can act on the specific downgrades and cancellations rather than guessing at the cause.
It does. MRR is the monthly view of the same recurring revenue, and CX Cash tracks both so you can talk in MRR internally and report ARR to the board off one consistent set of numbers.
